Build Up
The Homebuilder Podcast where we interview homebuilders, industry insiders, and experts covering all things branding, marketing, sales, customer experience, and more.
Learn more about ZGM here: https://zgm.ca/industries/homebuilding/
Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
Episodes
30 episodes
ZGM x Firehouse: Teaming up to transform homebuilder marketing in Dallas, TX with Steven Smith and Tripp Westbrook | Build Up Summer Special
We have some exciting news that just couldn't wait, so we're bringing you a special episode out of season. We're incredibly excited to introduce our partnership with Firehouse Agency, a full servic...
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27:31
Our top season three takeaways + favourite brand experiences with Jordan, Salina and Shelby | Build Up Episode #30
It's the final episode of Season 3! π Thanks for sticking around with us for another season.In this episode, Jordan,
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Season 3
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Episode 39
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32:50
How to avoid the Sea of Same with your brand; a creative chat with Ryan Kenny and Scott Steele | Build Up Episode #29
For episode 9, we invited two longtime Storytelling ZGMers, Ryan Kenny, Copy Director, and
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Season 3
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Episode 29
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42:12
Empowering employees to live your brand with Amy Owen | Build Up Episode #28
Can you believe we're nearing the end of season 3? For episode 8, we invited Amy Owen, Vice President of Human Resources at ...
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Season 3
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Episode 28
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36:26
Building your homebuilder brand through content marketing with Derek Hovinga | Build Up Episode #27
Welcome back, listeners! For our seventh episode, we invited Derek Hovinga, Full Funnel Content Strategist and Founder of
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Season 3
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Episode 27
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36:15
Using your advertising strategy to enhance your brand presence with Sara Kerr | Build Up Episode #26
Can you believe we're officially over the halfway mark for Season Three? For our sixth episode, we invited Sara Kerr, ZGM's Associate Media Director, ba...
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Season 3
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Episode 26
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32:47
Enhancing your brand with customer experience with Shane Wenzel and Liz Lipton | Build Up Episode #25
For our fifth episode of Season Three, we invited Shane Wenzel, CEO & President, and <...
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Season 3
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Episode 25
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46:35
Supercharge your social media with brand with Rebecca Walkemeyer and Katie Samycia | Build Up Episode #24
For our third episode of Season Three, we invited Rebecca Walkemeyer, Markeing Manager, and Katie Samycia
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Season 3
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Episode 24
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33:43
How homebuilders can benefit from brand collaboration with Lina Nguyen | Build Up Episode #23
For our third episode of Season Three, we invited Lina Nguyen, Enterprise Marketing Manager at Rohit<...
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Season 3
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Episode 23
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29:47
How to level up your marketing using AI with Tim Sloan from Paper Leaf | Build Up Episode #22
For our second episode of Season Three, we invited Tim Sloan, VP of Development and Management from our sister company
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Season 3
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Episode 22
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46:37
Brand 101 with Dan King the Brand King | Build Up Episode #21
In our Season Three premiere (π) we invited Dan King, President and Partner of ZGM Modern Marketing Partners on the show to discuss brand and brand platfo...
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Season 3
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Episode 21
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40:23
How to increase your sales by partnering with a realtor with Robbie Kamaleddine | Build Up Episode #20
Robbie Kamaleddine, realtor and cofounder of The Bureau , joins us on the podcast to chat about how realtors and homebuilders can work together. In this conversation, we cover what homebuilder...
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Season 2
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Episode 20
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37:23
Influencer marketing 101 with Stuart Wen & Logan Widdicombe | Build Up Episode #19
Stuart Wen, Senior Marketing Coordinator at Rohit Communities, and Logan Widdicombe, Content Team Lead at ZGM, sit down to discuss ever...
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Season 2
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Episode 19
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34:12
How homebuilders should adjust their marketing in a recession with Rob Fairhead | Build Up Episode #18
Rob Fairhead, Partner and Chief Strategy Officer at ZGM Modern Marketing Partners, joins us on the podcast to talk about the big, scary word we can't seem to stop talking about β recess...
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Season 2
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Episode 18
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44:15
Improving the Sales and Marketing Relationship with Chris Hartley | Build Up Episode #17
Chris Hartley, VP of Sales at K. Hovnanian, comes on the podcast to discuss how sales and marketing can work together, what it means to sell homes in the digital age, and why the customer journey should be to...
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Season 2
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Episode 17
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46:44
All about generational buying habits with Allison Watson from Leger | Build Up Episode #16
Allison Watson, Vice President at market research firm Leger, joins Build Up to discuss generational differences and buying behaviours. Learn what is driving millennial purchasing habits, differences in generational values, and the different dr...
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Season 2
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Episode 16
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45:29
What homebuilders need to know about public relations with Paul Michna | Build Up Episode #15
Paul Michna, Head of PR at ZGM, is on the show to chat all things public relations. Learn how homebuilders can utilize three core PR tactics in their marketing efforts including earned media, crisis communications,...
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Season 2
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Episode 15
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41:31
Exploring digital transformation with Jeff Archibald | Build Up Episode #14
Jeff Archibald, Managing Director for app development company Paper Leaf, is on the show to talk digital transformation. Learn what digital transformation is, hear examples of successful transformation, and...
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Season 2
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Episode 14
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41:36
Building lifelong customers through community with Diana Carroll | Build Up Episode #13
Diana Carroll, Marketing Director DFW for residential community developer Hillwood Communities, is on the show to talk master built communities. Learn how to build a community among...
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Season 2
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Episode 13
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52:43
The importance of transparency in the home buying process with Jeff Jackson | Build Up Episode #12
BΕde's Founder, Jeff Jackson, joins us on the show to discuss all things home buying. Learn what modern day buyers really want from the home buying process,...
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Season 2
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Episode 12
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36:49
How homebuilders can boost brand through post purchase education with Scott Hamilton | Build Up Episode #11
In our season two premier(π), we welcome Scott Hamilton, talented marketer and president of Alberta New Home Warranty, to discuss how to improve the post...
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Season 2
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Episode 11
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45:47
The evolution of social media and how itβs changing homebuilder marketing with Logan Widdicombe | Build Up Episode #10
In our season one finale, ZGM's very own social strategist extraordinaire, Logan Widdicombe, sits down with us to discuss the ever-changing landscape of social media. In this episode hear how platforms are changing...
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Season 1
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Episode 10
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44:43
Making the most of your homebuilder community with Phil Crone | Build Up Episode #9
Dallas Builder's Association Executive Director, Phil Crone, joins us on the show to discuss the homebuilder community. Learn how to get more out of your homebuilder association relationship, what...
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Season 1
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Episode 9
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44:55
Why homebuilders need inbound and content marketing with Santana Blanchette | Build Up Episode #8
ZGM's Brand and Growth manager, Content Strategist, and Build Up Executive Producer, Santana Blanchette, is in the guest chair this episode for a conversation about inbound marketing. Discover what exactly inbound ...
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Season 1
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Episode 8
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37:05
Building a more digital future with Amy Power | Build Up Episode #7
Rohit Group of Companies Director of Marketing, Amy Power, joins us to discuss what a digital future in homebuilding can be, building brand trust through transparency, and how small changes can lead to monumental success. Wan...
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Season 1
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Episode 7
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45:41